Ian Conceicao
software engineer
Work
Software Engineer @ Amazon Music
Nov 2024 to Present
- Led mobile upsell strategy for India's upcoming Unlimited tier, designing 12+ customer experiences amid evolving requirements.
- Drove end-to-end delivery of ML-powered ad break personalization system, achieving 2% boost in ad revenue.
- Architected and launched Sponsored Sessions experiments, enabling 30 minutes of ad-free listening.
- Built org's first cloud knowledge base with semantic search, accelerating engineer onboarding.
Software Engineer @ Amazon Ads
Sept 2023 to Nov 2024
- Led migration of 60k+ TPS ad traffic across multiple ad products for FireTV.
- Spearheaded creation of dedicated ad serving infrastructure, reducing ad timeouts by 82%.
- Designed and implemented compliance orchestration system for EU DMA and child-profile filtering.
- Overhauled integration test suite, reducing E2E test setup time from hours to minutes.
Software Engineering Intern @ Amazon Ads
Summer 2022
- Led cost minimization project for a cache serving 30 million requests-per-hour.
- Reduced cache cost by 78%, projecting to save the org around $1 million per year.
- Overhauled codebase to federated style architecture for cross-device interoperability.
Software Engineering Intern @ Amazon Ads
Summer 2021
- Created a web application for configuration database interaction.
- Designed intuitive layout reducing technical demand for PMs and engineers.
- Implemented type-checking, version history, and access control.
Undergraduate Researcher @ VCLA UCLA
Oct 2019 — Jun 2021
- Developed real-time optimal plans for collaborative virtual agents in 3-D kitchens.
- Generated dynamic scene graphs out of complex 3-D environments.
Information Security Intern @ Lumentum
Summer 2020
- Created a web dashboard for real-time security event alerting.
- Centralized system health data from numerous sources into a single-page dashboard.